INTERAGE
MY ROLE
UX/UI Designer
TIMELINE
1 month
SERVICES
UX Research · Market & Competitor Benchmarking · Heuristic Evaluation · Stakeholder Interviews · Google Analytics Insights · Problem & Priority Definition · User Flows & Journey Mapping · Wireframing & Prototyping · UI Design · Accessibility Guidelines (WCAG) · Design System Components · Handoff Documentation
The Starting Point
When I joined the project, I found a product with huge potential: an essential tool for healthcare professionals and patients to avoid dangerous drug interactions. But the website wasn’t communicating that value. The landing page was too technical, visually cluttered, and had poor navigation — reflected in the numbers: high bounce rates and low session times.
The Turning Point – Understanding User and Market Needs
My first step was to conduct desk research and benchmarking. I analyzed the market and direct competitors to understand how healthcare platforms communicated value, usability, and navigation patterns.
At the same time, I dove into Google Analytics and uncovered a critical data point: users spent an average of just 9 seconds on desktop.
To complement the data with real-world context, I also conducted interviews with the client. These conversations revealed key pain points from their perspective — from how users misunderstood the purpose of the tool to confusion around the homepage structure. Listening to their experience helped me connect the analytics to actual user behavior and business needs, grounding the redesign in both evidence and empathy.
Identifying Core Priorities
With these insights, I asked the key question: How can we present InterageApp’s value proposition clearly within the first few seconds, and engage any visitor?
The challenge became clear: simplify the message and structure an experience that highlighted the core functionality right away.
Before redesign
Creative Collaboration – Prioritized Solutions
I facilitated sessions with stakeholders using brainwriting to generate fast, unrestricted ideas. I organized insights into affinity diagrams and prioritized using an effort–impact matrix.
The solution took shape: clean hierarchy, accessible language, and a strong emphasis on the core feature — drug interaction search.
From Design to Development – Accessibility and Consistency
From early wireframes, I ensured the layout was responsive and accessible, meeting WCAG principles. I created reusable components and prepared a detailed handoff for developers — with documented grid, contrast, spacing, and best practices.
Real Results – Measurable Impact
The new design transformed performance:
Sessions rose from 506 to 8,000
+1482% new users
Average user time jumped from 12s to 43s
Average session time grew from 9s to 31s
82% of traffic came from organic search
Users now understood the value within the first scroll — driving trust and conversions.
What I Learned – Reflections on My Design Journey
This project taught me valuable lessons:
Using data and benchmarking as strategic inputs
Prioritizing message clarity and mobile focus
Structuring decisions with an effort–impact matrix
Ensuring clear documentation and efficient cross-functional collaboration
Final Thoughts – It’s About More Than Data
More than just metrics, this project shows how data, research, and strategic design can transform a technical product into an accessible, intuitive, and trustworthy experience.
📩 Let’s connect! I’m happy to talk about strategic design, accessibility, and working with cross-functional teams.
